Video update marking the wall tilt for a major new Pepsico warehouse in Tolleson, AZ. For use on website and in email as social and digital marketing collateral.

Process

• Storyboard project, coordinate film dates, and review/align to client brand guide.
• Work with account executive and creative director to define key content to plan graphics, shot list, storyboard, and workflow accordingly.
• Go on-site with drone to film all shots on the shot list.
• Identify song selections that fit the client’s brand and review with client to select final song choice.
• Review and organize shots into the storyboard.
• Bring in selected song, shorten to fit desired video length, and splice video into place for cuts on beat.
• Create key information graphics and place within storyboard.
• Animate transitions and graphic pop ups.
• Animate intro logo and outro slide.
• Color grade and perform final edits.
• Render for 4K viewing and optimize to the smallest file size possible.