Three-part video shorts series for the social media marketing of bicycle clothing brand VR7. Videos designed to evoke a shared love of biking, subtly showcase the client’s various cycling “kits,” and incorporate visual diversity through the use of locations throughout the Sierra Nevada Mountains.

Process

• Review footage (shot and provided by client) and extract the most dynamic and appropriate segments to tell this VR7 story.
• Identify and select songs that fit the client’s brand and supports the project’s objective.
• Organize shots and merge songs and music for cuts on beat.
• Incorporate intro logo and outro slide.